Blog Posts
Meta is All About Data: business growth through data
When people talk about Meta (the parent company of Facebook, Instagram, and WhatsApp), they often focus on the social aspect, the ads, or the controversy
A Week in the Life of a Marketing Agency Owner
Ever wondered what a typical week looks like when you run a marketing agency? I’ve decided to do a behind-the-scenes view of mine. It’s a
SEO in 2025: Generative Engine Optimisation (GEO)
I met with a client – an electrical contractor firm at the pub this week to explain how we need to tweak their strategy for
Persuasion Marketing: What is it and how can you implement it?
There are over 250 types of marketing, and it’s bloody impossible to implement them all, so I thought I’d start a small, and possibly infrequent,
Speaking Engagements and Training in 2025
As a business owner, marketer, and agency director, I’ve always believed in the power of sharing knowledge. Over the last few years, I’ve been fortunate
Do you need a mentor in business?
What does mentorship look like? Last year, I had the privilege of mentoring and guiding a marketing manager at a law firm. It wasn’t a
