You’re a wizard Thomas!!! – Harry Potter and AI
Introducing House Ventrealis: The Power of AI, Imagination, and a Hufflepuff Tie I was having a conversation with another business owner – Ben Slater from Nellie Supports – at a business conference this week. The conversation was about his tie. It wasn’t on brand, but it was smart. Turns out, it was a Hufflepuff tie. […]
Are you a champion for your friends?
Over the years, I’ve been lucky enough to form friendships through business, relationships that started as connections, collaborators or clients and evolved into something more meaningful. And when I look around at the people I care about, I genuinely want them to succeed. Their wins feel like my wins. Because here’s the truth, you are […]
How to write the perfect blog…
How to Write the Perfect Blog (That Actually Gets Read) Writing a blog isn’t just about throwing some words on a page and hoping people read them. A great blog is part science, part creativity. It needs to rank well on Google, keep people engaged, and drive action. Whether you’re a business owner, marketer, […]
Things That Bug Me (and Should Probably Bug You Too)
Let me just say this up front: I’m not perfect when it comes to timekeeping. In fact, I was late to a meeting this week by 13 minutes. But (and here’s the difference), I knew I was running late before the meeting even started. So, I messaged the person ahead of time to let them […]
Position of Authority Marketing
Position of Authority Marketing: Why the Best Time to Plant a Tree Was 20 Years Ago (and the Second Best Time is Now) There’s an old saying, “The best time to plant a tree was 20 years ago. The second-best time is now.” This proverb isn’t just about gardening—it’s a powerful metaphor for marketing, especially […]
Meta is All About Data: business growth through data
When people talk about Meta (the parent company of Facebook, Instagram, and WhatsApp), they often focus on the social aspect, the ads, or the controversy over privacy. Underlying it all is one core truth: data. Data fuels everything Meta does, from the algorithms that decide which posts we see, to the targeted adverts that appear […]
SEO in 2025: Generative Engine Optimisation (GEO)
I met with a client – an electrical contractor firm at the pub this week to explain how we need to tweak their strategy for 2025 and this is why… SEO is changing. Fast. For years, the approach was simple: rank high on Google, get traffic, grow your business. That simplicity has gone. AI-driven search […]
Persuasion Marketing: What is it and how can you implement it?
There are over 250 types of marketing, and it’s bloody impossible to implement them all, so I thought I’d start a small, and possibly infrequent, series looking at different methods. I’ll explain what each one is, how to implement it, and offer some practical guidance. Let’s kick things off with one of my personal favourites: […]
