Personal Branding: The (not so) Secret Weapon for Business Growth

In 2025, while most people are hustling hard just to get noticed, I’ve already taken three weeks off by the end of February (2 for jury service, one for skiing). Yet, during this time, I’ve delivered six presentations – all by invitation. I haven’t paid for a single stage or spent a penny on paid […]

Do you need a mentor in business?

Marketing Mentor

What does mentorship look like? Last year, I had the privilege of mentoring and guiding a marketing manager at a law firm. It wasn’t a request I was expecting. The idea was to bring an outside perspective, a fresh pair of eyes looking at their marketing activity. It was all about challenging assumptions, setting clear […]