How to write the perfect blog…
How to Write the Perfect Blog (That Actually Gets Read) Writing a blog isn’t just about throwing some words on a page and hoping people read them. A great blog is part science, part creativity. It needs to rank well on Google, keep people engaged, and drive action. Whether you’re a business owner, marketer, […]
Position of Authority Marketing
Position of Authority Marketing: Why the Best Time to Plant a Tree Was 20 Years Ago (and the Second Best Time is Now) There’s an old saying, “The best time to plant a tree was 20 years ago. The second-best time is now.” This proverb isn’t just about gardening—it’s a powerful metaphor for marketing, especially […]
Persuasion Marketing: What is it and how can you implement it?
There are over 250 types of marketing, and it’s bloody impossible to implement them all, so I thought I’d start a small, and possibly infrequent, series looking at different methods. I’ll explain what each one is, how to implement it, and offer some practical guidance. Let’s kick things off with one of my personal favourites: […]
The Sales Funnel – Why people get sales wrong!
I have my frustrations with people and their expectations when it comes to marketing. What really matters is that people understand the Sales Funnel – Aida This article isn’t an opportunity to rant. It’s an opportunity to educate and in doing so, we’re breaking the sales funnel so that people understand what to expect when […]
